Help with branding and your visual messaging for Kajabi users

You've got beautiful Kajabi pages, but clearly something is off?
They just don't look like you, feel like you meant to and just don't click (or get clicked).

Maybe your pages have gone through so many refreshes, that clarity and ease of use got lost on the way. Or you thought you found the perfect template, but now that you've filled it with your stuff, it doesn't bring the right vibe to your client?

You'll find help below on this page, but if you'd rather talk it out first, you're welcome to

book a FREE DiscoveryCall here

You've got beautiful Kajabi pages, but clearly something is off?
They just don't look like you, feel like you meant to and just don't click (or get clicked).

You'll find help below on this page, but if you'd rather talk it out first, you're welcome to

book a FREE DiscoveryCall here

What have you been googling lately?
👇 Click here for answers!! 👇

They're beautiful💜! They might be called your Guide Sheet, Brand Guide or Visual Branding Kit (or something along those lines..😉). And all of it represents your business better than you can imagine.

The only trouble is: How on earth you're going to get your pages to reflect all that? Even changing the colors on a template to the right ones might really be making a right mess of it. You want people to see the message that is right there on your well designed brand kit. Make the message visible on your pages. You know your well-planned visuals need to be there to grab attention, keep them interested, guide them further, help them to find the right information on your pages. In essence: for your pages to work as planned!

Do you need more colors? Maybe less? How to work with them? ⭐ Do your fonts create clarity and make it easier to find your message? ⭐ Does the layout on your page make your branding heart sing? Text blocks combined with imagery in a beautiful way to create just the right amount of movement. ⭐ Shapes and background possibilities that create the right feeling? The ones that'll make your clients understand more clearly? ⭐ What are BrandElements? ⭐
Do you use your branding to help you?

The only trouble is: How on earth you're going to get your pages to reflect all that?
Even changing the colors on a template to the right ones might really be making a right mess of it.

You want people to see the message that is right there on your well designed brand kit. Make the message visible on your pages. You know your well-planned visuals need to be there to grab attention, keep them interested, guide them further, help them to find the right information on your pages. In essence: for your pages to work as planned!

StrategicBrandingCall will help you to create a meaningful use of your branding.

You probably have your branding kit ready, or you have at least thought about your visuals. StrategicBranding will help you to develop a blueprint on how to use your branding on your Kajabi site to help your clients.

It should attract right people visually, create a feeling in them (that you’ve skillfully directed them to) and guide them to move ahead following your contents finding the information exactly when they need it and , of course, help make decisions.

After the Call you'll have a clear idea on how to aim your branding ambitions in Kajabi more effectively and how to make all your materials cohesive but not boring.
Exact how-to, tailored to your brand🤩!

Learn more about StrategicBrandingCall

Your site is up and running. How are your visuals working for you?

Your site branding should be about the feelings that your clients are looking for. About all they see and understand about your business without reading a word that’s actually written in there. All your colors, fonts, images and the layout of your page are telling a story that evokes feelings, intentional or just some random story. You decide.

So essentially, you need to apply a strategic approach to all your visuals throughout your site. Visuals need to be at least alluring, convincing, inspiring, desirable and in the right place. They need to speak to the exact right people, so that they can't wait to start reading all about what you have to offer to them.

Your visuals are the first part of any of your funnels.

Your page visuals are messaging to the viewer's brain long before they even realize what it actually is about. First of all it needs to be catchy! Interesting enough that they'll stay on the page. All your visual content has to be telling the same story (not a higglety-pigglety collage of seemingly nice looking things).
It's there to guide your client safely and reassuringly forward on their path. That path leads to the perfect solution, which is, of course, your offer 😉👍. They’ll be so excited to find it after all they’ve experienced already 🤩! Paying at the check-out is a no-brainer 😍👌!

You’ll want it all to work at its maximum from the very start.

One more task to add to your list?

Getting a coherent and strategic branding throughout all your materials does not need to be messy and overwhelming. You need to have a clear picture on what needs to be done to optimize your visual storytelling on your webpages, so that you can move forward. Preferably as easily as ticking off all that needs to be done from a list. I can help you there.

I’ve created a detailed (and very thorough) BrandAudit to help you clarify your message to your potential clients.

It'll also help you to focus more on developing your content, creating courses, and ideating the answers to your clients' needs. I'll do the groundwork by going through your pages carefully with an objective branding and messaging eye. Looking for ways to make your message shine through and pop-up from everything your dreamiest client sees on your site.

You'll receive a clear report detailing how the visual elements on your page deliver your message, and if they work for you or do they slow the customer down. Are you using all of the opportunities possible? Do the most important parts stand out and is everything easy to take in? In the report, you'll alsofind my recommendations to clarify your messaging and visual support for the client journey you've created.

When the report is ready, we'll hop on on a Results Call to go through all the visual opportunities and to get all your questions answered, so that you're ready to get your visuals communicating with carefully curated intent.

Once you have the results, you can take it from there to make the adjustments you'd like to do. Within the report, you'll also receive a long list of helpful links to move ahead. Or, if you'd rather focus on other areas of your business while the pages get a bit of a make-over, I can help you further by bringing about the changes you'd like to make to your site quickly and efficiently, so that it's again able to deliver more quality conversions.

Oh, yes to BrandAudit 👍! See here the details on how it works.

Your site is looking nice, but you have doubts if it actually works..
It might be a while since it was created and you know it’s probably not quite working as well as it should. But where to start..!.. (And who has the time?)

With so much to do with taking good care of your audience and developing new and exiting future offers and courses and materials, it never seems to be the right time for a tech checkout.

But the nagging feeling that a clumsy site could keep the dream clients from signing in on your offer... Tech should be there to make it easy for your client to trust you and your processes, not causing you headaches.

This is a job for the mechanic. Let me go through your site and see how it is working tech-wise. Are you using all of the possibilities Kajabi offers natively? Are your forms working and leading to the right automations without a glitch? Have you created obstacles for your possible client quite unknowingly? Do you know that there are probably some old links there somewhere that might not work? The basic SEO settings have been checked who-knows-when… (If even then😉)

It is a good idea to have the tech checked at least before you are starting to really build on it big time. Like serious business. Things can (and many times will) happen with tech and SEO is evolving too, but there is absolutely no reason to just shut your eyes from all things technical. Sometimes the fixes are easy, sometimes it might need a bit or re-engineering.

But how do you know if no one has ever checked?

Sometimes just checking the basic SEO on your site will improve the site's performance drastically. That is also included in the TechAudit, but it's not just Search Engines we think. The most important thing is to make your clients journey as seamless as possible.

Oh heck, need you to check my tech!!

Dreaming of someone to just take the whole site and see if something is not working?
And what improvements could be done in a way that keeps it together..?

MasterAudit is an answer to your dreams.

You can send your site to be inspected carefully. Your pages will be put through a meticulous process combining StrategicBrandingAudit with TechAudit. Every page will be inspected to see how your core messaging comes up on your pages, do your visuals guide your client along their way to the checkout and beyond.

Your visuals should not be just a stack of beautiful images or colors but an important part of your brand messaging. The first glance that allures your client to come closer, read some more, click on the page and invest in your service. It needs to evoke a right kind of feelings to make all that happen. And of course, you need to stand out from the competition. Luckily, not many have been paying attention to the strategic nature of all that can be seen on the page. It’ll give you a beautiful advantage amongst your competition.

For your client StrategicBranding shows as well thought out appearance and design, coherent feeling and also a feeling of safety when everything on the page is guiding to the same direction harmoniously.

For that client path to remain free of unnecessary obstacles, the tech needs to work. You need it to be visible in search engines. You need it to work behind the visuals, maybe you can make the experience even more fun with tech. It’s about accessibility, creating a flow to your process and to guide your client by the hand all the way to your check out and absolutely also after that. All the forms, automations and beyond.

You want to make the client experience so good it evokes spontaneous recommendations.

You can’t make it happen doing things halfway.

Oh please, I want to book my MasterAudit yesterday!!

I'm delighted to meet you

Welcome to my workshop

It has taken years and roundabouts, but now it all makes sense. I've been studying proportions, styles, everything crafty, building things big and small (including a house I designed myself 🤩) and teaching branding, and now, not so suddenly,
it all comes together ✨.

I'm doing what I love most, which is helping fellow entrepreneurs develop and polish their meaningful branding. With a clear, heartfelt strategy that weaves their message into all their website visuals.

Your branding might have started as some harmonious color combination sprinkled with beautiful images. But do those really help your dream clients?

Most often no. They're there just for decoration. But your visuals could do so much more! They should create clarity, evoke the right kind of feelings, and guide your clients not just on your pages or on your course, but along their unique customer path. There's calm and peace, there's excitement and urgency, not to mention the feeling of being supported and safe and encouraged to move ahead. All built into what people see on your site. Your page visuals help or hinder, you choose.