We’re not just picking fonts or colors here — we’re shaping client experiences.
Here’s why it matters:
When your branding doesn’t feel consistent,
your message loses power.
The branding is all about messaging.
If your messaging is not aligned across every gear and lever, the system doesn’t run smoothly.
- Your clients notice the misalignment, even if they can’t name it . They get mixed up, not finding what they want to know.
- The experience feels less seamless, flow breaks, people get lost.
- The spark of you, the magnetism you want to be woven through their journey, starts to fade.
Instead of feeling fully held and guided from start to finish,
the experience feels misshaped and
that costs you engagement, connection, and momentum.
The Hidden Costs of Branding That’s Out of Tune
Why you should care
Even with strong content and solid offers, if your branding isn’t aligned, here’s what can happen:
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You attract the wrong audience, which can mean refund requests and support headaches that drain your energy. Their trust in you and your program starts to wobble when they unconsciously notice the misalignment.
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Your conversion rates don’t reflect the quality of your expertise because your branding is not highlighting it as it should, maybe even hiding it?
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You spend time piecing together graphics that still look DIY and inconsistent, and deep down, you know they don’t reflect the level of professionalism you’re known for.
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Potential clients choose competitors with a more polished visual identity, even when your content is far superior.
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And perhaps most important: your clients get lost. They don’t know where to click, what to do next, or how to move forward. Every moment of confusion risks lost sales, lower engagement, and weaker trust.
Bottom line: inconsistent branding isn’t just about looks that don't work.
It slows your growth, disrupts the client journey, and keeps your business from running as smoothly as it could.
In the end, that misalignment translates into lost opportunities, and lost revenue.
What can you do?
Obviously, you don't want anything described above.
You want the right people finding you and
clicking all the right buttons.
Your Business, Your Identity — Polished in the Workshed
With the right kind of branding,
your message and personality come through instantly.
When your branding is aligned, it sends a quiet signal: “You belong here.” The right people feel it immediately and are drawn toward the services that fit them best.
And once they’ve found the right fit, the journey continues seamlessly. From your site to your courses, communities, and resources, everything looks and feels connected. Instead of distractions or detours, clients feel guided, supported, and confident in their next step.
That’s what strategic branding does. It isn’t just about pretty designs. It’s about amplifying your message and carrying your brand’s voice, style, and values through every touchpoint of your Kajabi engine and beyond, so
the right people don’t just notice you, they choose you.
And it’s not guesswork. It's intentional work.
Together, we’ll:
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Discover & Define
with a detailed branding questionnaire + a 90-minute strategic private workshop call to capture your vision, vibe, and style. Creative calibration before anything is fully designed to ensure it feels like you intended. -
Align your identity
polish and evolve what you’ve already built, or create a brand-new identity that reflects where you’re headed. -
Equip you with ready-to-use branded resources
a template library for all visual needs, branded slide deck, and PDF designs for workbooks and additional materials that make every interaction consistent and seamless.The result: a brand that doesn’t just look aligned, it feels aligned — carrying your business forward while shining a light on the impact you create for your clients.
Fresh Off the Workshed Bench
Strategic Branding in action
A glimpse into past projects polished in the Workshed.
Websites, Funnels, Courses, Communities.
These businesses already had the brilliance.
Custom branding was built for each, aligned with their vision and their core values,
designed to guide clients with clarity and confidence right from the first click.
Here’s where everything clicks into gear..
The Strategically Aligned BrandDesign
Messaging they feel before they even know why.
A clear, strategic solution that brings every part of your visual branding into alignment — fonts, colors, patterns, and the visual rhythm that guides your viewer’s eye — so your message isn’t just seen, it’s felt.
This isn’t only about giving you branded templates. It’s about helping you understand how your branding works for you, how to use it across your Kajabi site, courses, and materials to create a consistent, elevated experience from every angle.
You’ll receive a brand guidebook (called Visual Brand Operating Guide 😉) that outlines your visual identity and its applications, plus a WonderPack filled with ready-to-use Canva templates, your core brand elements to keep everything cohesive and easy to maintain. You’ll also get a thoroughly branded slide deck for your presentations and customizable branded PDF designs for workbooks and guides.
It’s the perfect first step before building your Kajabi site, course, or community — because once your brand is fine-tuned, every part of your system runs smoother, stronger, and perfectly in sync.
Proper branding makes your life so much easier.
These people know.
Carita is an amazing branding specialist who helped me understand the importance of having a cohesive personal brand. She gave me practical tips and recommendations that I had never thought of before.
Carita has a bird's eye view of branding and knows exactly how to improve it and keep it consistent, which helps to build trust with visitors and turn them into clients. Whether you're a branding beginner or just need someone to review your overall brand, I highly recommend Carita for her great recommendations and feedback.
GAIL STARR
Kajabi Hero Extraordinaire and AI Specialist
She was absolutely AMAZING! She was thorough, detailed, and so helpful. She first asked me a series of questions that really helped her understand my brand, who I serve, and what I wanted my website to achieve. She then used her understanding and her expert knowledge to provide me with excellent insights and suggestions to improve the consistency of my branding and messaging.
On a personal note, Carita is an absolute pleasure and joy to work with. She is kind, thoughtful, and just a lovely person who obviously loves what she does and uses her knowledge to best serve others. I would not hesitate to work with Carita again, or recommend her to help with your website and brand messaging.
JAMAL ABILMONA
eCourse Strategist
1. Discovery & Direction
We’ll start with a guided form that helps calibrate your visuals, audience, and goals — bringing clarity to how you want people to feel when they meet your brand.
This deep-dive gives me everything I need to understand where your brand stands — and where it’s headed.
2. The Branding Workshop
In this 90-minute private workshop, we’ll roll up our sleeves and explore your brand’s visual language — the tone, emotions, and aesthetics that shape the experience you want your clients to have.
I’ll guide you through different styles and cues, and together we’ll identify what feels aligned with your message — and just as importantly, what doesn’t.
It’s like taking the first measurements — finding the right balance, fit, and feel for your brand’s visuals.
3. The Creative Calibration Session
After the workshop I'll create two design drafts for you— mood boards that bring your brand’s tone to life, each exploring a different take on your brand’s style and feel.
On this call, we’ll compare, calibrate together, and lock in the one that feels just right — the perfect visual direction to set your new brand build in motion.
4. The Final Tune-Up
Once your creative direction is locked, I’ll head back into the Workshed to build your Visual Brand Operating Guide, including the Brand Calibration Sheet, that will make quick checks easy for you in the future, and the WonderPack — a complete set of branded Canva templates and visual elements, ready to use.
Your branded slide deck and PDF template set will also be built — all created to work seamlessly together, polished and ready to roll.
5. Delivery & Wrap-Up Party
When your new Visual Branding has been built with all the elements, Guides and Templates, we'll get together for a Wrap-Up Party — a relaxed handover. You'll get all your new assets, and I’ll show you some examples on how to use your new visuals, keep everything running smoothly, and we'll celebrate your brand clicking perfectly into gear.
end Result:
A brand that looks sharp, runs smooth, and feels completely aligned.
Every piece working together to attract, guide, and engage your dream clients at every turn.
Is This for You?
This is for you if your business hums along nicely, but you’re starting to wonder if your visuals were built from spare parts.
Maybe they’ve done the job so far, but now you’re craving something custom-fit — branding that’s aligned, cohesive, and built to last.
You’re ready for branding that fits seamlessly, supports your message, and guides your clients through a smooth, confident experience from start to finish.
What You’ll Walk Away With
Clarity. Confidence. Consistency.
Your branding will feel cohesive and effortless — no more wobbling visuals or mismatched designs.
It will finally reflect the quality of your work and the experience you deliver.
You’ll have templates that make creation faster, a Visual Brand Operating Guide that keeps everything aligned, and the confidence to use your branding with intention — strengthening your message every time you show up.
Ready for an Aligned Brand?
You’ve done the hard work — now let your visuals do their part.
It’s time to bring your branding into alignment and make every piece click perfectly into gear.
You're warmly welcome to the Workshed !!
No pressure — just a genuine chat to see if this feels like the right next step for your brand.
Can’t wait to hear about your brand dreams.
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This page may contain affiliate links, but only to pages and shops I love and trust. If you click on them and choose to buy something I may get a reward or commission, but it will never lead to any extra costs to you.
